Create Awareness for Customer Acquisition either digitally, a referral from friends, family, colleagues, a center of influence, or other professionals. Determine who and how you are going to make them aware: Blogs, infographics, social media, webinars, cold calling, SMS messages, email campaigns, directories, newsletters, videos, influencers, signs or billboards, direct mail, magazines or periodicals.
What influences Google Search Rankings?
Does your business profile match the users intent for their search. It’s important to complete all the detailed business information so that Google understands your business better and can match your profile to relevant searches.
How far is the user from the location term used in the search. If the user does not include a location when searching, Google calculates the distance based on what is known about the location.
How well known is the business? Search results will place an emphasis on well-established businesses like McDonalds if someone searches “fast food”, British Petroleum (BP) if a user searches for “gas”, or WebMD if a user searches “treat chronic pain”. Google also takes into account information across the web, backlinks, articles, directories you’re listed on, review count and score factors. The number of positive reviews can increase your businesses local rank. Domain ranking influences rankings so best practices for search engine optimization (SEO) should be a major focal point.
The more popular you are on the web the more Google will notice and rank you higher.
From dozens of sites and see what consumers are saying about your business online with an easy-to-use dashboard.
Identify inaccurate or missing information from essential directories and online listing sources and correct the information.
Respond to Facebook and Google and reviews with our preloaded templates or customize your own with our software and send them out with just two clicks.
Marketing funnels should guide
The customer through their journey from the initial engagement to purchase. They offer invaluable data that exposes consumer behaviors, trends, and where you win or lose their business. Ultimately traffic has to convert in order to be profitable.
what you get
Effective Forms of Marketing
- Are informative and clearly illustrate the message.
- Are mobile optimized with compressed standard image files between 800-1000 pixels
- Make it visually appealing
- Contain statistical text, data, graphs, timelines, maps, animations, bullet points, or charts.
- Have an effective narrative, catchphrases, and flow easily for the viewer.
- Have a call to action (CAT)
- Are credible and give credit to authors of quotes, content, or data used.
97% of people who come to your website won’t buy anything on that visit. If you want them to become a customer you need to get them to your site again. Considering you know they had some interest and have their information your odds of making a sale increase significantly if they visit again.
Retargeting is the process of following up and trying to re-engage an interested user based on their previous intent. They are more likely to convert than new users considering they had a previous interest but were possibly interrupted prior to taking the action you wanted.
5 Infographic Tools to consider
- Google Charts-Free, Simple to use, gallery of interactive charts and data tools
- Canva– Our preferred platform with free & paid subscription options from $9.90+ per month. Drag and drop features for an easy-to-use platform.
- Infogram- Free & paid subscription options, engaging infographics, and intuitive visualization tools.
- Adioma-Paid subscription, from $39+ per month for this infographic maker that automates design with visual language and infographic templates.
- Animaker– Paid subscription starting at $120 per year or $20 per month.
“Price is what you pay. Value is what you get.”
– Warren Buffet
The proof is in the numbers
How a good SEO can bring in the numbers
of clicks made possible because of organic SEO
of B2B marketers stated that SEO and organic traffic generate more leads
don’t scroll past the first page of search engines
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.