Data-Driven. Detail-Focused. Digitally Fluent.
Purusotam Upadhaya is a motivated and adaptable data analyst with a strong foundation in turning raw data into actionable insights.
In addition to his core analytical role, Purusotam collaborates with the marketing team—managing lead data, supporting TLO processes, and ensuring campaign data is accurate and insightful. His versatility across platforms like Excel, Google Workspace, Canva, and ChatGPT allows him to bridge the gap between numbers and narratives.
Core Expertise
Data Analysis & Reporting
• Operational metrics tracking
• Excel-based data dashboards
• Scrubbing and cleaning data for reliability
Marketing Data Support
• Lead and outreach data management
• TLO strategy assistance
Tools & Platforms
• Microsoft Excel, Word, PowerPoint
• Google Sheets, Docs, Forms
• Canva, ChatGPT, Basic CRM systems
Soft Skills
• Strong Communication
• Analytical Thinking
• Creativity
• Team Collaboration
Content & Visual Communication
• Web content writing with ChatGPT
• Creative designs using Canva
• Google Workspace for team collaboration
Key Achievements
- Played a key role in managing marketing-related data and streamlining the TLO process
- Ensured high-quality data handling with strong attention to detail and error-free reporting
- Delivered creative content and data-driven reports using ChatGPT and Canva
- Maintained seamless digital collaboration and task management using Google Workspace tools
Education & Certifications
Bachelor of Business Administration (BBA)
Siliguri Institute of Technology | CGPA: 8.47 | 2023
Digital Marketing – Simplilearn
Business Analytics with Excel – Simplilearn
Professional Traits
Detail-Oriented Thinker: Ensures every dataset is clean, clear, and actionable.
Team Player: Supports cross-functional teams with reliability and consistency.
Clear Communicator: Translates data into simple insights for better decision-making.
Creative Contributor: Adds design and content skills to enhance reporting and presentations.
Growth-Oriented: Eager to learn, improve, and contribute to data-driven success stories.
Vision & Impact
Purusotam believes data is more than just numbers—it’s the story behind decisions. Through consistent analysis and a creative mindset, he strives to make every insight count. His mission: to grow as a valuable data professional who brings clarity, efficiency, and a touch of creativity to every project.
