An optimized and well maintained Google My Business (GMB) listing with a Google Business Profile (GBP) gets 5X more than those that aren’t claimed.
Google Business Profile (GBP) (Formerly called Google My Business or GMB). On December 9th, 2021 Google announced that Google My Business (GMB), is changing its name to Google Business Profile (GBP). Google Business Profile is a FREE powerful tool for businesses and organizations to manage their brand’s online presence throughout the Google Ecosystem, including Search and Maps which helps customers find your business, see the business attributes as well as what type of products and services you have to offer. You can link accounts and invite others to manage them.
Customers search for a business by:
- Location
- Top rated
- Name of Product or services
- Business Attributes
Optimizing your Google listing with all fields in the Google Business Profile dashboard will increase your chances of appearing in someone’s search query. Match those keyword search terms and you will more than likely appear!
CORUNIT
19% of your Google ranking is determined by Google Business Profile (GBP)
A buyer is 38% more likely to visit your site and the probability of them making a “buying decision” increases by more than 29% when your listing information appears and is well maintained. The idea is to establish some “trust” with existing and potential customers and remove inconsistencies or doubts of why they should choose your business.
64% of consumers use Google Business Profiles to find business addresses.
Every licensed professional and practicing business owner such as a CPA, Doctor Attorney, Financial Advisor, or Real Estate Agent should have a GBP in their registered business name and also a GMB in their professional name as well. For example, if the business is called “ABC Lawyers LLC” your GMB should read “ABC Lawyers LLC”.
You can always change the address if you move and have ownership of the GMB now known as a GBP. If you have other licensed professionals such as medical practitioners add GMB’s for them similar to these: “John Doe, MD, DO, NP” or “ABC health Care- John Doe, MD, DO, NP”. This will increase your business’s odds of being chosen by new customers.
Think about it, what is the first thing people do when they want to learn more or buy something? They Google it!
If you have ever claimed a GMB then you are aware of the nuances that follow. You have to wait up to two weeks to receive a postcard in the mail with a code to enter to verify it’s you. Unfortunately, sometimes they don’t even show up or someone thinks it’s junk mail and throws it out. Sounds familiar?
When you receive it then you will have to login into your GMB profile and enter the code. If you want the best results the next part is where it takes some expertise and that’s to completely optimize the profile. Without the proper insights and knowledge, this is where most business owners fail to do it properly and that has a direct impact on your bottom line.
After claiming your GBP listing:
- Add your website and appointment links.
- Add business description clearly, business category, opening date, and business attributes.
- Update business hours as well as holidays, and special hours regularly.
- Activate call and messages features.
- Constantly Add COVID-19 updates.
- Generate 20+ reviews ASAP from customers and maintain a rating score over 4.5 stars.
- Add images and Logo.
- Activate the call and message feature.
- Manage reviews good or bad and always respond to them maintaining HIPAA compliance.
- Start Posting in your Google Business Profile (min 1X week).
Several of our team members have a unique relationship with Google as Google Premier Partners which is designated to its top partners that have demonstrated ad skills and expertise, met ad spend requirements, delivered agency and client revenue growth, and lastly sustained and grown their client base.
- Google Business Profile (GBP) Claimed, Verified, and Optimized
- Google Business Profile (GBP) Categories
- Proximity to the users location
- Physical address location city of search
- Reviews
- Links
- Relevance to a search query
It is one of the most important components and vital to your web presence strategy and reputation. Consider your Google Business Profile as your “homepage” because it’s usually the first thing that people see when typing in your company name. Customers don’t even have to visit your website if you have the right calls to action implemented.
Name, Address, and Phone number. NAP data is considered one of the most important components of your Google listing. Make sure it is accurate and consistent with the information on your website for the best results. Inconsistencies can cause a potential customer to go to a competitor.
Creating Success
Google Business Profile Claim + Verification
- Google Business Profile listing verified and claimed by one of our expert marketing strategists.
- Integrate Google Business Profile to your custom dashboard.
- Full ownership over their Google Business Profile listing.
Optimize Google Business Profile (GMB) and solidify your online presence. Our team of marketing experts and strategists in that sole responsibility is to manage listings. We will claim, manage, post, and optimize your Google Business Profile. Google owns 92% + of the mobile search market so if you want the best results manage your GBP with best practices.
The proof is in the numbers
46%
of all searches on Google are seeking Local business information (Go-Globe)
82%
haven’t claimed a business listing on Bing (Local Marketing Institute)
56%
of Local businesses haven’t claimed their Google My Business listing (searchengineland)
New customers are 2.7x more likely to consider
a business reputable if they see your listing completed and accurate on Google search and maps.
Consumers are 38% more likely to visit your site and 29% more inclined to make a purchase from a business that has complete and accurate listing information.
Let us do the heavy listing for you!
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.
