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Design Thinking For Your Business

Most Global leading brands like IBM, Google, Apple and GE have adopted design thinking as a means to understand users, existing and prospective customers. Leading Universities like Harvard, MIT, Stanford and Pace University are teaching in their course work.

“You can’t see the picture if your in the frame”

– Les Brown

6 stages of design thinking

Ask questions, gather data, and observe. Identify and connect with the needs of your audience and rapidly adapt to changes in consumer sentiment. Encourage loyalty. Create a customer empathy map outlining obstacles, frustrations, concerns, and what the customer wants their outcome to be.

How stakeholders currently view your business. Put yourself in their position and think about their needs, wants, wishes and goals if they become a customer.

Brainstorm and “think outside the box.” Prioritize the importance and how easily your message can be delivered and conveyed. Criticize and challenge the status quo. Create a patient experience map. Test, analyze, and gather patient feedback while refining through trial and error. Reestablish why your services are needed and what makes you different. Challenge your existing methods and processes.

Rapidly create and deploy conceptual solutions and where necessary consult your legal team. Refine and market to your audience.

Confirm your assumptions to ensure that the hypotheses are validated or proven. There are many ways in which we can validate our assumptions including various forms of testing and measuring our key performance indicatorsTurn insights into action.

Decide, validate, and review that your strategy is working. Notice if your assumptions are correct or if you should pivot. Evaluate changes and notice trends while evaluating data collected. Continuously monitor and refine quarterly. In this phase, you must be agile and quick to adapt.


What is design thinking and how can it help you improve the amount of new customers your business generates along with overall customer satisfaction?

Design thinking is an innovative complex problem-solving approach that prioritizes empathy while considering the human element in the equation.

The value and benefits a solution offers your audience should be outlined effectively. This iterative multidimensional process removes assumptions and places an emphasis on perception and experiences. When done effectively it influences outcomes and reduces inefficiencies in your business.

Corunit Managing Director, Ray Correa was previously a board member of both Pace University Lubin School of Business and Bellevue College Tombolo Institute Design Thinking programs. We have been successfully helping our clients employ these methodologies

Design thinking is an innovative approach that can help dictate outcomes.

The proof is in the numbers


of organizations self-report that they are engaged in design thinking (Parsons New School)


of companies believe there is a strong connection between creativity and business results (Creativity At Work)


of the Fortune 500 have stated that design is their No.1 priority (madpow)

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