Marketing Tips – Top Marketers Guide

“In the midst of chaos, there is also opportunity”- Tsun Tzu

Customer Journeys commence online over 80% of the time with many options to choose from. Your customers are:

  • Researching products, services, reviews, and prices. 
  • Comparing options and searching for the right fit.
  • Review valuable insights, data, reports, or videos.

Effective Marketing Tips

  • Develop a robust online (and offline) brand presence
  • Optimize SEO
  • Build and manage your online reputation
  • Categorize buyers into generational and products or services purchased in marketing buckets to make marketing campaigns more effective which results in higher conversions of new paying customers acquired.
  • Create personalized marketing campaigns for targeted buyer groups.
  • Increase referrals from customers and colleagues through outreach.
  • Maximize revenue opportunities and lower cost-to-conversion (average total spend to acquire each patient)
  • Improve customer retention and loyalty by always keeping existing them in the loop.
  • Evaluate Campaign Performance
  • Audit of your website
  • Checking of overall website visibility, responsiveness and compatibility.
  • Evaluate your brand’s overall reputation & authority online.
  • Illustrate your unique value propositions (UVPs**) 
  • Create various subsets of buyers based on their demographics.

“A journey of a thousand miles begins with a single step”– Chinese Proverb

What are consumers searching for?

Offering a clear pathOther consumers experience in the form of reviews before they commit. They derive an opinion before they even utilize your product or service and want a seamless experience.

Patrons want to see consistency wherever they see your information so they know they are making a wise decision choosing your business.

What do you think?

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