Best Paid Ads Agency in New York
The questions that actually separate them
How are they paid, and what does that incentivise?
Percentage of spend rewards bigger budgets. Flat fee rewards efficiency. Neither is dishonest, but you should know which pressure you are under.
Whose account is it?
The Google Ads and Meta accounts must be in your name. Agencies running clients inside their own MCC and refusing to hand over history do exist.
Can they show you what they cut?
Good paid media managers spend as much time removing waste as adding campaigns. If nothing has been paused in six months, nothing is being managed.
Do they measure to revenue or to platform-reported conversions?
Platforms grade their own homework, and both Google and Meta count generously. An agency reporting only in-platform numbers is showing you the flattering version.
What is their view on attribution?
Anyone confident that they know exactly which touch drove the sale is overselling. Sensible agencies are candid about the uncertainty and manage to payback period instead.
Do they check the landing page, or only the ad?
Most wasted spend in paid search is lost after the click. An agency that will not touch your landing pages is treating half the problem.
What you’re actually choosing between
| Option | What you get | When it fits |
|---|---|---|
| Percentage-of-spend agencies | The industry default. Simple to understand, and structurally biased toward recommending more budget. | Best when your spend is stable and you actively govern the strategy. |
| Flat-fee management | Predictable cost and an incentive aligned with efficiency. Can under-serve an account that genuinely needs to scale. | Best when you want the agency indifferent to how much you spend. |
| In-house with consulting support | Maximum control and the lowest long-run cost, once you have hired the person. Slow to start and dependent on one hire. | Best when paid media is a permanent, central part of your business. |
| Corunit | Managed against payback period rather than a monthly ROAS target, with the landing page and the follow-up treated as part of the campaign rather than someone else's problem. | Best when you want the whole path from ad to enquiry to sale owned by one team. |