Culture
Values are only real if they cost you something
Everyone lists transparency. Ours means telling a client their campaign lost money, in the meeting
What we stand on
Four values, and what each one costs
Transparency
You see the account, the spend and the numbers as they are. If something is not working we say so in the meeting, not in the quarterly review.
Accountability
Every piece of work has a named owner. When it slips, someone tells you before you notice.
Lifelong learning
The rules change constantly — ad policy, privacy law, search behaviour. Half the job is staying current, and we treat that as work rather than homework.
Ambition
We would rather aim at a number that makes the client nervous than one that makes the report look tidy.
Alongside those, the principles our CEO cites publicly:
Integrity, Openness, Teamwork, Dedication, Enthusiasm.
Why we do it
Scale the businesses worth scaling
The stated mission is to positively impact our customers, their customers and the wider community by adding value and driving innovation
It also means refusing to settle at our own end. We hold Corunit to the same honesty and standard we apply to client work, which is occasionally uncomfortable — several things on this website were rewritten because they wouldn’t have survived our own audit.
How the work actually runs
Six things that describe a normal week
Less inspiring than a values page and considerably more useful if you’re deciding whether to work here or hire us
Distributed, across time zones
Work carries on while part of the team sleeps. The trade is that almost everything has to be written down — decisions made in a call that nobody recorded effectively didn’t happen.
Writing is the main skill
We weight written communication as heavily as technical ability when hiring. A brilliant engineer who can’t explain a decision in writing creates more work than they remove on a remote team.
Mixed seniority, deliberately
Associate engineers sit alongside people who’ve done it before, not in a separate pool. Teams made entirely of senior people stop learning; teams of only juniors ship things nobody checked.
Roles overlap on purpose
Several people manage projects and build or write. It removes the handoffs where agency work usually loses time and meaning — and it frustrates anyone who wants a narrow lane.
Compliance has a veto
With healthcare and financial clients, “can we do this” is a real question with a real answer. Sometimes the answer kills a good idea, and that’s the correct outcome.
Bad news travels fast
If something isn’t working we say so in the meeting, not in the quarterly review. Clients occasionally find this jarring at first. None of them have asked us to stop.
The other half of a culture
What we won’t do
A values list that only contains positives isn’t telling you anything
- We won’t gate reviews. Routing happy customers to a public review page and unhappy ones to a private form has been prohibited under the FTC consumer reviews rule since October 2024. Plenty of tools still ship it as a feature. We turn it off.
- We won’t publish a claim we can’t source. Including our own. Several statistics were pulled from this website during a rebuild because we couldn’t trace them — a “93% of buyers” here, an “80%+” there.
- We won’t take per-enrollment or per-referral fees where they’re unlawful. Title IV institutions and healthcare practices both have rules about this, and the exposure lands on the client rather than on us.
- We won’t report on a metric that flatters us. Traffic is easy to grow and easy to grow uselessly. If the number we’re reporting isn’t connected to revenue, it’s decoration.
- We won’t stay quiet about a failing channel. Even the one we recommended. Especially the one we recommended.
The people part
Joining means joining an extended family
That’s the phrase Corunit has used for years, and it’s worth saying what it means rather than leaving it as sentiment: we prioritise the wellbeing of team members and their families alongside the success of the campaigns. A distributed team makes that easier in some ways and harder in others, so we’re explicit about it
Practically: work carries across time zones so nobody has to hold a whole project alone, staying current counts as work rather than homework, and the exercise in our hiring process is paid when it takes real time.
A partner, not a vendor
See how we can help your business grow with digital marketing
Ready to speak with a marketing expert? Feel free to contact us.
Free
Marketing audit
A 30-minute strategy call, a real audit of what you’re running, and a roadmap — including if the finding is that you’re already in good shape