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Influencer marketing

A recommendation lands harder than any ad

We match your brand to creators your audience already believes, with the FTC disclosure handled properly
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Where influence lives

Lean on advocates, back it with the right paid creators

Your happiest customers are already influencers — we amplify them, then add paid creators your target audience actually identifies with
Local community event where a brand sponsorship reaches customers in person

Newsletters

Trusted recommendations landing straight in the inbox of an engaged audience.

Community events

Real, in-person credibility where your customers already gather and talk.

Sponsorships & leagues

Sponsor the events and local leagues that put your name in front of the right crowd.

Social channels

Creators posting where your audience scrolls, from a name they already follow.

We connect your channels, analytics, and content into one growth engine

Creator setting up a phone on a tripod to film a sponsored product review

The cheapest creator is the one with a fake audience

Right up until you count what the campaign actually returned
Doing it properly

Where influencer campaigns go wrong

Two things sink these campaigns: paying for an audience that isn't real, and getting the disclosure wrong
Analyst reviewing creator audience quality and engagement data

We vet the audience before you pay for it

Follower count is the easiest number in marketing to fake. We check audience authenticity, look at whether engagement is real conversation or bot noise, confirm the following actually sits in your market, and read back through posting history for anything that would embarrass you later.

Disclosure is written into the contract

Any material connection — payment, free product, an affiliate commission — has to be disclosed clearly and conspicuously. Not buried in a hashtag wall, not hidden behind "more", not left in a bio. We put the requirement in the agreement, brief the creator before they publish, and check the live post.

No bought followers, no bought reviews

Since October 2024 the FTC's rule on consumer reviews and testimonials prohibits buying or selling fake reviews and fake indicators of social media influence — bot followers, purchased views — with civil penalties currently up to $53,088 per violation. Some agencies still quietly pad numbers. We don't, and we screen for creators who do.

Regulated categories get tighter guardrails

A creator cannot make treatment claims for a clinic or give financial advice for an advisory firm. Testimonials in those categories carry extra substantiation requirements. We pre-approve scripts and route them through your compliance team before anything goes live.

Reference: FTC final rule banning fake reviews and testimonials · FTC guidance, questions and answers. We build with compliance in mind and work alongside your legal team — we don't provide legal advice or guarantee regulatory compliance.

Influence is power

Know exactly where you stand

Our social benchmarking tool compares your brand to competitors across their social outlets and in local search — so you always know who's winning attention, and why.

Competitor benchmarking

See how your social presence and local search stack up against rivals, side by side.

Mention monitoring

Track what's being said about you across news sites, blogs, and social networks.

Automated sentiment analysis

Reports back both the positive and the negative mentions, automatically.
Smaller usually wins

Reach is easy to buy. Belief isn't.

The instinct is to chase the biggest account you can afford
2–4%typical engagement rate for micro creators, 10k–100k followers2026 industry benchmarks
<1%typical engagement rate once an account passes 500k followers2026 industry benchmarks
$53,088maximum FTC civil penalty, per violation, for fake reviews or bought followersFTC, rule effective Oct 2024

Engagement figures are cross-platform industry benchmarks and vary by niche — treat them as direction, not a promise. Penalty figure: FTC final rule on fake reviews and testimonials.

Good questions

Influencer marketing, answered

Curious whether it fits your brand? Ask us on a free consultation — nothing to lose.
What is influencer marketing
Partnering with people who have an engaged following to recommend your product or service. It works because a recommendation from a person carries weight an advertisement can't buy — provided the relationship is disclosed honestly.
Do influencer posts legally have to say they're ads
Yes. If there's any material connection between you and the creator — payment, free product, a commission — that has to be disclosed clearly and conspicuously. Buried hashtags, disclosure hidden behind a “more” link, or a mention only in a bio don't meet the standard.
Who's liable if a creator gets the disclosure wrong
Both of you can be. The advertiser isn't insulated by the fact that a creator wrote the post. We put disclosure obligations into the contract, brief creators before they publish, and check live posts — because your brand carries the exposure either way.
Can we buy followers, likes or reviews to get started
No. Since October 2024 the FTC rule on consumer reviews and testimonials prohibits buying or selling fake reviews and fake indicators of social media influence such as bot followers or views, with civil penalties currently up to $53,088 per violation. We won't do it, and we screen creators for purchased audiences.
Should we use big influencers or smaller ones
Usually smaller. Micro creators in the 10k–100k range consistently show engagement rates several times higher than accounts above a million, at a fraction of the cost. Reach is easy to buy; belief is not.
How do you vet creators
We check audience authenticity for bought or bot followers, look at engagement quality rather than volume, confirm the audience actually matches your market, and review posting history for brand-safety problems. A cheap creator with a fake audience is the most expensive option available.
Does influencer marketing work for healthcare or finance
It can, with tighter guardrails. Creators can't make treatment claims, promise outcomes, or give financial advice on your behalf, and testimonials in regulated categories carry extra substantiation requirements. We pre-approve scripts and run them past your compliance team before anything is published.
What about our existing happy customers
They're the most underused asset most businesses have. An advocate program turns satisfied customers into reviews, referrals and usable content, and it costs a fraction of paid creator work. We usually start there before spending on outside creators.
How do you measure whether a campaign worked
Tracked links and unique promo codes per creator so revenue is attributable, plus reach, engagement quality, sentiment movement and competitor benchmarking. Follower growth is a side effect, not the objective.
Free consultation

Let's find the voices that move your market

Tell us about your business, your goals, and your ideal customers. We'll take the time to understand them and match you with the advocates and creators who'll actually move the needle — with nothing to lose.
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