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Custom AI chatbot services

Your best salesperson never sleeps

Answers in seconds on your site, by text or in Messenger — then qualifies and books before a competitor picks up
Web chatSMSMessenger & InstagramWhatsAppGoogle Business Profile
AI Assistant
Online now
replies in seconds
answers 24/7
On-demand lead capture

One chatbot, a whole front desk

Why lose a potential customer who just needs a quick answer? Your bot handles the conversation, captures the lead, and hands off to you at exactly the right moment.
Business owner reviewing incoming chat conversations on a laptop

Answer questions

Instant, accurate replies to whatever visitors ask, any hour of the day.

Schedule appointments

Book visitors straight into your calendar without a single phone call.

Intelligent lead routing

Sends your hottest leads straight to your phone line or by text.

Human takeover

Jump into any conversation yourself the moment you want to.

Executive reports

Conversations, unique visitors, new leads, and conversion rate at a glance.

CRM & email sync

Every lead pushed into your CRM and email platform — via Zapier, billed separately by Zapier.

Desktop notifications

Get pinged the instant a new lead or conversation comes in.

Google Analytics

Full integration so chatbot activity flows into your analytics.
Know what you're buying

There are three kinds of chatbot. Only one is right for you.

“Chatbot” covers three genuinely different things, and agencies rarely tell you which one they're selling. The difference decides what it costs, what it can handle, and how it fails.
Type 01

Rule-based

Buttons and branching menus

Follows a script you drew. Cheap, completely predictable, and it never says anything you didn't approve. The moment someone types a question outside the script, it dead-ends.

  • Predictable and audit-friendly
  • Cheapest to run
  • Brittle outside its script
Type 02

Fully generative AI

Free-form language model

Understands almost anything and answers naturally. It will also, occasionally and confidently, make something up — which is a problem when the topic is your pricing, your policy or someone's health.

  • Handles unexpected questions
  • Sounds human
  • Can invent answers without guardrails
What we build Type 03

Hybrid

AI understanding, fixed rails

AI reads what the person meant; hard rules control what actually happens. Booking, pricing, eligibility and anything regulated run on fixed logic. Anything outside its knowledge escalates to a human rather than being guessed at.

  • Natural to talk to
  • Can't improvise on the things that matter
  • Safe for regulated industries
Pick the job, not the buzzword

Eight jobs an assistant can take off your desk

Most businesses don't need all of these. They need two — and usually the two nobody has time to do properly. We start with the one costing you the most right now.

Front-desk assistant

Answers the same forty questions your reception answers every day — hours, location, parking, insurance accepted, what a service involves, roughly what it costs.

Replaces: repetitive phone calls

Booking assistant

Carries someone from “do you do X?” to a confirmed slot in your live calendar, then handles the reminder and the reschedule.

Replaces: phone tag over a diary

Lead qualifier

Asks the questions you'd ask before booking a call — budget, timeline, location, fit — then routes only the ones worth your time straight to a person.

Replaces: sifting bad enquiries

Speed-to-lead responder

The second a form or ad lead lands, it texts them. Not in an hour, not tomorrow morning — in seconds, while they're still on your page comparing you with two competitors.

Usually the highest-return one

Database reactivation

Works your dormant list by text — old enquiries, lapsed customers, people who went quiet — and reopens the ones still interested.

Revenue from a list you already own

Review responder

Drafts replies to incoming reviews in your voice, publishes the routine ones, and escalates anything negative to a human before it's answered.

Replaces: reviews nobody replies to

Support deflection

Handles “where is my order,” “how do I reset it,” “what's your policy” — so your team gets the conversations that actually need a person.

Replaces: ticket volume

Voice receptionist

Answers the phone when nobody can, handles routine questions out loud, books the appointment or takes a proper message with the caller's details.

For the calls that currently ring out
Not sure which one first?
Phone rings out after hoursStart with the voice receptionist and the booking assistant.
Plenty of leads, few conversationsStart with speed-to-lead. It's usually the fastest money on this page.
Team drowning in the same questionsStart with the front desk and support deflection.
Big old list, quiet pipelineStart with database reactivation before spending another cent on ads.
Every channel, one assistant

People message you in six different places

A website widget alone misses most of it. Someone who found you in the map pack messages your Google listing. Someone who saw your ad replies on Instagram. Someone mid-enquiry switches to text. Same assistant, same inbox, nothing dropped.

Website chat

Answers, qualifies and books on the page — instead of collecting an email address and promising to get back to them.

SMS & text

Two-way texting, because a text gets read in minutes and an email sits for a day.

Facebook Messenger

Messages answered the moment they arrive, not whenever someone next opens the page inbox.

Instagram DM

Turns the people who reply to your stories and ads into booked appointments.

Google Business Profile

Replies to map-pack enquiries while intent is at its highest — and Google notices response times.

WhatsApp

For the audiences and markets where WhatsApp is simply the default way to reach a business.
All six feed one shared inbox and one CRM record. When you step in to take over a conversation, you see the whole history — including the parts that happened on a different channel last Tuesday.
Customer messaging a business from a phone and getting an immediate reply

Most enquiries arrive when nobody's at the desk

Evenings, weekends, lunch hours
Team reviewing chatbot transcripts and setting escalation rules
Where we draw the line

What it won't do

Every vendor will tell you what their bot can do

It won't pretend to be human

It's labelled as an assistant, and handing over to a person is one tap away. Some states now require that disclosure, and trust evaporates the second someone works out they were fooled.

It won't guess

Where it isn't confident it says so and escalates with the full transcript attached. A confident wrong answer costs more than a slow right one.

It won't give clinical or financial advice

For practices and advisory firms we scope exactly what it may discuss — hours, insurance, services, booking — and what it must never touch. That gets agreed with your compliance lead before launch, not after an incident.

We customize the workflow

Built around exactly how you operate

We tailor the bot to the states and locations you serve, your services, calendar integration, pricing, and more. You get daily, weekly, and monthly reports on unique visitors, conversation rate, and every lead flowing into your CRM or email platform through Zapier.
One assistant can run across multiple websites and every messaging channel at once, so you are not maintaining five different bots that all answer slightly differently. CRM and email sync runs through Zapier, which is billed separately by Zapier.
1–3days to configure and go live for a straightforward setup
24/7covered without paying for an overnight shift
What it can do for you

More than a chatbot — a growth engine

Trained on your business, the assistant lifts leads, sales, support and engagement — and covers the hours a live support team would charge a premium for.
More leadseCommerce salesCustomer supportSurveysUser engagement
Built for B2B · B2C · eCommerce
The proof is in the numbers

The conversation has already shifted

Minutesis how long a web enquiry stays warm — most businesses reply in hoursthe gap the assistant closes
Nightsand weekends, when enquiries arrive and nobody is at the deskcovered without a shift rota
Everyconversation logged to your CRM, so nothing depends on someone rememberingattribution you can audit

We’ve deliberately left out the usual chatbot statistics. The ones still circulating are mostly from 2017–2018, and one widely quoted figure projects forward to 2022 — four years ago. We’d rather show you the assistant working on your own site than quote someone else’s decade-old survey.

Good questions

AI chatbots, answered

Wondering how one would work on your site? Ask us on a free audit — nothing to lose.
What can the AI chatbot actually do
Answer questions about your services, hours, pricing and process; qualify an enquiry with the questions you'd ask; book straight into your calendar; route urgent enquiries to a phone or text; and write the whole conversation into your CRM. You can take over any conversation yourself at any point.
Which channels does it work on
Your website chat widget, SMS and text, Facebook Messenger, Instagram DM, WhatsApp, and Google Business Profile messaging. Same assistant, same inbox across all of them — so a conversation that starts in one place doesn't get lost when it moves to another.
What's the difference between a rule-based and an AI chatbot
A rule-based bot follows a script of buttons and branches — predictable, but it dead-ends the moment someone types something off-script. A fully generative AI bot understands anything but can confidently invent an answer. We build hybrids: AI reads what the person meant, fixed rules control what actually happens, so it can't improvise on pricing, eligibility or booking.
Which type should we start with
Whichever is costing you most right now. If the phone rings out after hours, start with voice and booking. If you get plenty of leads but few conversations, start with speed-to-lead — an automatic text within seconds of a form submission is usually the fastest return on this page. If your team keeps answering the same questions, start with the front desk. Two jobs done properly beats eight done badly.
Is this built from scratch for us
No — and be sceptical of anyone claiming otherwise at this price. It runs on a proven conversational AI platform that we configure and train on your business: your services, locations, hours, pricing rules and booking calendar. You get the reliability of mature software with answers specific to you.
How does it know the right answers
We train it on your own material: service pages, FAQs, price lists, policies, and the questions your front desk already fields daily. Where it's unsure we'd rather it hand over to a human than invent something, so we set those boundaries deliberately.
What happens when it can't answer
It says so and escalates rather than guessing. The conversation goes to a person with the full transcript attached, and you can be alerted by text, email or desktop notification so nobody's left waiting.
Will customers know they're talking to a bot
Yes, and it should be obvious. Pretending an assistant is human damages trust the moment someone works it out, and in some states disclosure is a legal requirement. We label it clearly and make handover to a person easy.
Can it be used by a healthcare practice
With care. An assistant can handle hours, directions, insurance questions, service explanations and appointment requests — but it shouldn't discuss symptoms, give clinical advice, or collect health details in an unsecured channel. We scope what it may and may not talk about with your compliance lead before launch.
How long does setup take
Typically one to three days for a straightforward configuration; longer where booking rules, multiple locations or several channels are involved. Most of that time goes on training material and testing, not installation.
What does it integrate with
Your CRM and calendar directly, plus email platforms and thousands of other tools through Zapier — which is billed separately by Zapier, not by us. Chat activity can also flow into Google Analytics so you can see what the assistant contributes.
Free consultation

Never miss another lead

Tell us about your business, your goals, and your ideal customers. We'll design a chatbot that captures every opportunity your site is currently letting slip — with nothing to lose.