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New York City

Digital marketing in Manhattan

The most expensive clicks in the country, bought by people who mostly aren't clicking
We serve Manhattan from our Long Island offices in Uniondale and Melville. We don’t rent a virtual address here to look local — if having an agency you can walk to matters to you, that’s a fair reason to hire someone else.
The market

What makes Manhattan different

Manhattan is the hardest paid-search market in the United States and one of the hardest organic ones. It is also full of agencies charging Midtown rent through their retainer. We serve Manhattan clients from Long Island, which is a straightforward trade: the same senior people, without the address premium.
In a market this expensive, the decisive work is usually not the ad. It is what happens after the click and how fast an enquiry is answered. Buying attention in Manhattan costs a great deal; wasting it costs the same and returns nothing, which is why we start with conversion and response before touching budget.
Midtown — corporate and professional servicesFinancial District and the surrounding advisory beltFlatiron, SoHo and the technology and creative clusterUpper East and Upper West Side practicesHarlem and Upper Manhattan
Who we work with here

The sectors that dominate Manhattan

Each one has a different constraint, and the constraint is usually what decides the strategy

Financial and professional services

Where the SEC Marketing Rule and FINRA Rule 2210 govern what may be published, and where most agencies discover this after the fact.

Legal

The most expensive keywords in paid search, in the most competitive legal market in the country.

Healthcare and specialist practice

Concierge and specialist medicine competing on reputation, under HIPAA constraints that rule out most conventional retargeting.

Worth knowing

Things that only apply here

  • We are honest about this: Corunit is a Long Island firm serving Manhattan clients, not a Manhattan office. If having an agency you can walk to matters to you, that is a real reason to choose someone else.
  • Manhattan's compliance-heavy verticals — finance, legal, healthcare — are where an agency that reads the rules is worth more than one with a better showreel.
  • Neighbourhood-level intent is strong here; a practice on the Upper East Side does not compete with one in the Financial District, and campaigns should reflect that.
What we do

The work itself

The same eighteen services wherever you are — what changes is which ones matter
Questions

Manhattan, answered

You're not in Manhattan. Why would we hire you?
Because you are paying for the team, not the address. If the address matters to your buyers or to you, hire local — we would rather say that now than six months in.
Do you understand SEC and FINRA marketing rules?
We work to them and flag what needs your compliance officer's approval. We do not replace that approval, and we will not publish a performance claim that cannot be substantiated.
Is Manhattan paid search worth it at these costs?
Only when the conversion path and the response time justify it. We would rather fix those first than spend into a leaking funnel.
A partner, not a vendor

See how we can help your business grow with digital marketing

Ready to speak with a marketing expert? Feel free to contact us.
Free
Marketing audit
A 30-minute strategy call, a real audit of what you’re running, and a roadmap — including if the finding is that you’re already in good shape